"Your Personal Chief Financial Officer"

We view our clients as the CEO, and we serve as our clients' Personal Chief Financial Officer helping our clients manage and coordinate their financial affairs.

Our Story

Private Wealth CFOs was built from the ground up in the Washington DC Metro. We are businesses owners ourselves, so we understand the unique needs of business owners and professionals. At Private Wealth CFOs, our mission is to help our clients live better lives. We believe, together, with proper planning, we can do great things!






Our Team

Your relationship is managed by a Private Wealth Advisor. Our Private Wealth Advisors are experienced and hold financial industry credentials such as the CERTIFIED FINANCIAL PLANNER™ certification or Certified Investment Management Analyst (CIMA®) designation. Advisors are supported by administrative and service associates who work with the back offices of our partner financial vendors, service providers, or custodians. In addition, we can work with our clients' trusted advisors to coordinate advice.

Our Team Members(please make this a separate call to action button and page:)*

Jean Jacques Borno, CFP® – CEO and Founder

Jean Jacques Borno, CFP® founded Private Wealth CFOs with the goal of specializing and transforming the delivery of wealth management services to business owners and other highly compensated professionals by combining high-touch care with seasoned advice.

 Jean is a business owner himself. He began his financial career in 1994 at American Express Financial Advisors in South Florida. Relocating to Washington, DC in 2002, he joined Merrill Lynch, where he focused on meeting the financial needs of physicians, law firm partners, executives and business owners. In 2008, he became branch manager and a private wealth advisor affiliated with LPL Financial, where he served wealthy individuals and families.

In 2010, he founded Private Wealth CFOs, to offer Personal CFO levels of care to business owners and other professionals seeking to grow, protect, and preserve wealth.

Jean is a Certified Financial Planner™ practitioner; he also holds the ChFC® (Charted Financial Consultant) and CIMA® (Certified Investment Management Analyst) designations. Jean has a Bachelors of Science is Business Administration from Florida International University in Miami, Florida.

When Jean is not working, he spends time with family and friends, and enjoys cheering on his hometown’s University of Miami Hurricane football and Miami Heat basketball teams.


Our Partners & Trust Services

We have established relationships with seasoned financial providers to serve our clients.
In addition, we offer Personal Trust Services for our clients. However, unlike the big national trust companies that may offer opaque, propriety investment products and a impersonalized toll-free phone number for customer support, we offer clients a close, local relationship. Our trust clients have the best of both worlds: professional trust administration services and individualized investment advisory services from a local wealth management firm.

Pricing & Fees

We are fee-based financial planners and investment advisors, which allows us to focus on the right solution for our clients without conflict of interest.

Without speaking with you directly, it is impossible to assess your fees. We have found that our clients are quite comfortable with the value we deliver relative to our fees.

Our Pledge to You

You deserve superior services at a fair price from your Private Wealth CFOs Advisor, who ensures that your highest financial interests guide your wealth pursuits.

It’s unwise to pay too much, but it’s worse to pay too little. When 
you pay too much, you lose a little money – that’s all. When you pay 
too little, you sometimes lose everything, because the thing you 
bought was incapable of doing the thing it was bought to do. The 
common law of business balance prohibits paying a little and getting a
 lot – it can’t be done. If you deal with the lowest bidder, it is well 
to add something for the risk you run, and if you do that you will
 have enough to pay for something better.
— John Ruskin